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Completed DevRel May 2020 — June 2023
AWS Amplify Developer Relations
Teaching 50,000+ developers to build with AWS
// OVERVIEW
As Senior Developer Advocate at AWS, led iOS developer education for AWS Amplify. Created tutorials, conference talks, and documentation that reached tens of thousands of developers.
// KEY METRICS
👥
50,000+
Developers Reached
📺
25K+
YouTube Subscribers
🎤
20+
Conference Talks
📚
100+
Tutorials Created
// THE PROBLEM
iOS developers found AWS services complex and documentation lacking for mobile-specific use cases.
// THE SOLUTION
Created comprehensive video tutorials, blog posts, and conference talks specifically for iOS developers using AWS Amplify. Worked with the SDK team to improve the Swift developer experience.
// CHALLENGES
- ▸ Translating complex cloud concepts for mobile developers
- ▸ Keeping content updated as AWS services evolved rapidly
- ▸ Balancing advocacy with honest feedback to product teams
- ▸ Building authentic community relationships at scale
// WHAT I LEARNED
- ✦ Developers trust people who share their struggles, not just successes
- ✦ Video content has incredible reach and longevity
- ✦ Developer advocacy is part teacher, part product manager, part community builder
- ✦ The best documentation comes from actually using the product
// RESULTS
Reached 50,000+ developers through tutorials and talks. Contributed to significant improvements in the AWS Amplify Swift SDK. Built lasting relationships in the iOS developer community.